A trite question like ‘What do you sell?” may sound like a waste of time to you.  It could seem like a mere philosophical question.

The answer to the question can appear to be simple; “We sell widgets.”  Some may say that there other  important  questions like “Did we charge enough?”, or “When will the purchase order be here?”, or “Do we have materials?”

Perhaps, the answer to the question is not only “widgets.”

Are you selling things, or are you selling an experience; maybe both? Do you sell trust and confidence?

If you can’t articulate what you actually sell then you can’t articulate how you will succeed.